Old & Young

Although Six Monkeys is a blog dedicated to the college student demographic, it is always interesting to step outside of the box and attempt to understand our surroundings. For example, what are people in the 25-54 demographic watching? What are kids in 6-11 demo watching?

Are the ages from 18-34 as coveted as advertisers make them out to be? In our current economy, more and more evidence is pointing to the fact that it is the 54+ age range with the disposable income to spend, not recent college graduates with mounds of debt. However, media buyers and product marketers seem to be too stubborn to shift their emphasis to older viewers and are losing a lot of money by catering to generation X and Y.

With this in mind, here are some of the programs that each outside age group is engaging in:

25-54

Picture taken from http://beritabaru.org/

The Good Wife (CBS)

Law & Order: SVU (NBC)

Nurse Jackie (Showtime)

The Biggest Loser (NBC)

The Amazing Race (CBS)

Top Chef (Bravo)

American Pickers (History)

American Idol (Fox)

Two and a Half Men (CBS)

Hawaii Five-O (CBS)

2-11

Spongebob Squarepants (NICK)

The Suite Life of Zack and Cody (DSNY)

Zoey 101 (Nick)

Ned’s Declassified Kids’ Survival Guide (NICK)

Hannah Montana (DSNY)

Drake and Josh (NICK)

The Fairly OddParents (NICK)

54+

All My Children (ABC)

One Life to Live (ABC)

CSI (CBS)

The Closer (TNT)

Saving Grace (TNT)

Desperate Housewives (ABC)

Picture taken from frontrowking.com

Dancing with the Stars (ABC)

Survivor (CBS)

Jay Leno Show (NBC)

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2 responses to “Old & Young

  • Samara

    I feel like Spongebob was addicting, but I have no idea why. As a Maryland native I did always want a Krabby Patty, though it was a bit unappetizing that my calamari was the next-door neighbor. It’s really funny how Spongebob is still popular amongst kids, it is one TV show everyone loved, but I still don’t get why!

  • Moe

    r.i.p. all my children (wipes away a tear)..
    speaking of tv programing and different age ranges, i feel like its the 54+ who single handedly are responsible for all evening news viewership these days.
    This kind of sucks too because grandparents really dont need to be watching sensationalist news stories scaring them half to death about everything from freaky health crisis to the scary poison lurking in their grandkids closet… at least they still have Jay Leno..

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