Welcome to Six Monkeys. The idea behind this blog is to record the way that myself and my five college roommates engage in all forms of media. It’s purpose is to uncover the habits of this very focused demographic and gain a qualitative understanding of what works and what doesn’t when pitching to a white 22-year old male. The blog will consist of the type of media we’re engaging with, why we’re engaging with it and how we feel about it. It will shed light upon opinions and viewpoints rather than on numbers and statistics. By doing this, the blog will examine how a media trend is set and what makes a trend successful for the featured demographic.

With blogs as a testament, we’re in the midst of a “paradigm shift” in which the way we communicate and receive content is completely changing. The viewer or audience has more power than ever before.  Moreover, the growing number of distributors offering content in the Video-On-Demand form is a sign that television and film may be completely different in as little as five years. It is of the utmost importance that we understand what is successful and what fails to capture our minds and attention. This blog is intended to anticipate the shift and determine what is valued by the viewer.

My prediction is that the blog will cover a lot of television, film and website use but I want to keep it open to any and all types of media. Thank you for joining the six monkey community and check back for updates and new posts.




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